Zen Intent.
One signal, all ink.

The brand in one breath.

Who we are and how we say it. Every asset should be able to trace itself back to this.

Zen Intent is an AI lead-intelligence service: scored, enriched, ready-to-work leads for a client's exact niche and market — decision-maker contacts, pain-point analysis, and ready-to-send email sequences, delivered within 24 hours.

Logo.

One icon, two cuts — one per ground. Never place the dark-ground cut on light, or vice versa.

Master files live in public/logos/. The site swaps cuts automatically with the viewer's theme — mirror that behavior anywhere both themes exist. Keep clearspace of at least half the icon's width on all sides, and don't render it below 24 px. The icon is also the favicon and the Open Graph share image.

Color.

An ink-and-paper neutral system with exactly one accent. The accent is called signal — when everything else is quiet, the signal is unmistakable. That restraint is the identity; a second accent breaks the brand.

The signal

Dark theme (default)

Light theme

Fixed ink scale

Used where a surface must stay dark in both themes — the final CTA's buttons, dark logo cells, chips on the drench panel.

Rules

• Signal (#D4F24E) works as a fill everywhere, but as text only on dark grounds. On light grounds, signal-as-text becomes #5C7500.
• Text on a signal fill is always #0A0A08, in both themes.
• Hairlines and subtle fills are paper/edge at low alpha (8–16%), not grey hexes.
• One drenched-signal panel per page maximum (the final CTA). It's the loudest moment; don't dilute it.
• Text selection is signal on signal-ink — carry this into any web property.

Typography.

One family: Bricolage Grotesque, variable (optical size 12–96, weight 300–800). The optical-size axis covers both display and text duty — no second family, ever. This page is set in it.

The kicker (small signal-colored label) appears once per page, above the hero headline. It is not a section grammar — sections open with the headline itself. On dark grounds, add a touch of line-height; light-on-dark type reads lighter than it is. Load via Google Fonts: Bricolage+Grotesque:opsz,wght@12..96,300..800. For print or decks where the font is unavailable, fall back to a system sans — never substitute a different display face.

Voice.

Blunt, confident, a little dry. Short declarative headlines that end in a period. Proof over adjectives. We never sound like a lead-gen vendor — we sound like the person who already did the work.

• Stop prospecting. Start closing.Two imperatives, four words. The whole pitch, no adjectives.
• Not just leads. Intelligence.Sets up the category, then corrects it. Fragment + period is the house rhythm.
• This is what lands in your inbox.Shows, then tells. Points at a real sample, not a promise.
• The receipts.Two words for a results section. Dry, confident, zero hype.
• Before you ask.An FAQ heading that anticipates the reader. Slightly wry, never jokey.
• If 20%+ of a batch comes back invalid, we replace it free. No arguments.The guarantee: a hard number, then a two-word sentence that closes the door.

Buttons & surfaces.

Pills, flat, confident. Two pairs: the standard pair on any ground, and an inverted ink pair reserved for signal-drenched panels. These samples are live — hover them.

Standard pair

Primary (btn-signal) is a signal fill with ink text; hover lifts it 1 px with a soft signal glow. Secondary (btn-line) is a hairline pill. One primary per viewport.

Inverted pair — on signal drench only

Surfaces & motifs

Cards are surface on an 8%-alpha paper hairline with 16 px radius — like the specimen and voice cards above. Two graphic motifs belong to the brand: the blueprint grid (64 px hairline grid fading out through a radial mask — it opens the page in the hero and closes it in ink on the final CTA, and it's behind this page's title) and the radar scan (a sweeping conic gradient over a dot-field, quiet pins in paper at 35% alpha, scored hits blipping in signal). The radar is the product in one picture: scan a market, find the buyers, score them. Reuse these motifs before inventing new decoration; if an ad needs one image, it's the radar.

Motion.

Calm and physical. Motion demonstrates the product's confidence; it never decorates.

Everything respects prefers-reduced-motion — animations collapse to their end state. No parallax, no scroll-jacking, no springy overshoot.

Fast reference for marketing.

The copy-paste corner for ads, decks, and outbound.

The sniff test for any new asset: quiet ink, one loud signal moment, a headline that ends in a period, and a number that proves it. If an asset could belong to any other lead-gen brand, it isn't ours yet.